In Natural:Mind, published for the first time in São Paulo, Brazil, in 1979, Vilém Flusser investigates the paradoxical connection between the concepts of nature and culture through a lively para-phenomenological analysis of natural and cultural phenomena. Can culture be considered natural and nature cultural? If culture is our natural habitat then do we not inhabit nature? These are only some of the questions that are raised in Natural:Mind in order to examine our continual redefinition of both terms and what that means for us existentially.

Always applying his fluid and imagistic Husserlian style of phenomenology, Flusser explores different perspectives and relations of items from everyday life. The book is composed of a series of essays based on close observations of familiar objects such as paths, valleys, cows, meadows, trees, fingers, grass, the moon, and buttons. By focusing on things we mostly take for granted, he manages not only to reveal some aspects of their real and obscured nature but also to radically change how we look at them. The ordinary cow will never be seen in the same way again.

$24.95 paper ISBN 978-1-937561-14-7
150 pages, 4.9 x 7.625, September 2013